This study investigates the effects of value-based management framework adoption for assessment of investment attractiveness in one of the most promising developing markets in Russia. One of the most attractive sectors of the Russian economy is selected for the analysis: the retail grocery sector which displays sustainable growth and has significant growth potential. The relevant value drivers are determined, and value creation is investigated. The value-based management model for investment attractiveness assessment is proposed and applied. Our analysis shows that implementation of value-based management principles leads to growth and greater investment attractiveness of the companies for potential investors.
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